Event Marketing Plan Template
Download a Sample Event Marketing Plan Template for
Excel
|
Microsoft Word
|
Adobe PDF
|
PowerPoint
| Google Docs | Google Slides | Google Sheets
Download a Blank Event Marketing Plan Template for
Excel
|
Microsoft Word
|
Adobe PDF
|
PowerPoint
| Google Docs | Google Slides | Google Sheets
Use this template to chart your 12-week marketing plan across four phases. The color-coded promotion categories — from email and social media platform marketing to market research — help keep your marketing plan organized and easy to read. The sample template shows you what a completed event marketing plan looks like. Fill in the blank template cells to display your event marketing plan's start and end weeks for pre-launch activities, social media post durations, and more.
Use this event plan and budget template to manage tasks, forecast a budget, and communicate vital details to your event team, vendors, and other stakeholders.
Event Marketing Strategy Template
Download an Event Marketing Strategy Template for
Microsoft Word
|
Adobe PDF
| Google Docs
Describe objectives, competitive advantage, unique value proposition, and more with this event marketing strategy template. Use this template to list marketing channels and costs for search engine optimization (SEO), digital partnerships, social media, and email marketing. This template includes a five-part marketing mix table with a cost column so that you can keep your marketing strategy within budget.
Plan and manage the schedule, budget, venue, vendors, attendance, and more for your event with this collection of free event planning templates.
Event Marketing Timeline Template
Download an Event Marketing Timeline Template for
Excel
|
Microsoft Word
|
Adobe PDF
|
PowerPoint
| Google Docs | Google Sheets
Track and make necessary changes to event planning tasks or schedules with this marketing timeline template. Use this template to list, categorize, and track weekly promotions for your marketing strategy so that you can successfully drive attendance to your event. With this template, you can create a comprehensive marketing plan that covers all aspects of your promotional efforts, including pre- and post-event tasks, in advance. Fill in the timeline cells for the weeks that correspond with each specific campaign type.
Virtual Event Marketing Plan Template
Download a Virtual Event Marketing Plan Template for
Excel
|
Microsoft Word
|
Adobe PDF
|
PowerPoint
| Google Docs | Google Slides | Google Sheets
This virtual event marketing plan template provides a simple three-phase, six-week structure to help you promote your virtual conference, webinar, webcast, or other virtual event. Use chart columns, rows, and colors to track and distinguish promotions easily. To track the progress of your campaign, use color coding to fill in the cells that correspond to the weeks when you need to work on each marketing task. This virtual event marketing plan template allows you to stay on track so you can reach your target audience and drive event participation in a competitive online space.
Event Marketing Checklist Template
Download an Event Marketing Checklist Template for
Microsoft Word
| Google Docs
Download, customize, and complete this event marketing checklist template to ensure that all your marketing materials are in place for your event. Use this template to mark the completion of various marketing tasks, such as defining event goals, creating a marketing budget, defining the ideal attendee profile, or creating an optimized event website. You can customize the template by adding or subtracting items and changing the order to indicate task priority.
Why Should You Use an Event Marketing Plan Template?
An event marketing plan template enables you to guide your pre- to post-event marketing activities. You can outline the preparation and promotions necessary to increase awareness, reach your target audience, drive attendance, and stay on budget. The plan helps you capture attention and detail a promotional timeline with all necessary steps.
What Is Included in an Event Marketing Plan Template?
Most event marketing plan templates feature a 12-week timeline from pre-event promotions to post-event updates. A virtual event marketing plan usually requires a streamlined six-week timeline.
An event marketing plan template includes marketing promotions and tasks that are organized into categories and then listed and tracked across the timeline. To make tracking simpler, the timeline is divided into phases.
An event marketing plan typically includes the following sections:
- Timeline: Use the timeline to organize the timing for tasks, such as issuing ticket sales discounts, email marketing, and posting on social media. Most templates use a 12-week timeline.
- Phases: A 12-week timeline usually includes four distinct three-week phases. Place activities within the phase that makes the most sense for your marketing plan.
- Promotion Types: This template column lists marketing campaigns by type, such as email, social media, local and national marketing, partner sponsorships, and more.
How Do You Write an Event Marketing Plan?
The first step in writing an event marketing plan is to define and outline your marketing goals and budget. Set the framework for the online content needed to promote your event. Identify the target audience, and select the best social media platforms to reach them. A successful marketing plan can increase event awareness and engage your target audience.
Follow these steps for creating a successful event marketing plan:
- Define Your Event Marketing Goals: Gather your marketing team to establish the marketing goals for a specific event.
- Set Your Event Marketing Budget: Discuss and decide on a marketing budget with your team.
- Define Your Target Audience: Research and identify your target audience's demographic details. When you understand who your target audience is, you can tailor your marketing efforts to better reach that audience and increase their likelihood of attending your event.
- Select the Ideal Social Media Platforms and Content: Find the social media platforms that your target audience frequents the most. Determine what online content is most effective for reaching them.
- Select and Time Your Communication Methods: Consider using email marketing, a mobile app, or an event-specific website to promote your event. Once you choose your communication channels, commit to a specific timing and frequency for your outreach efforts.
- Complete an Event Marketing Plan Template: After you create your event marketing plan, download an event marketing plan template. Complete it and share it with your marketing team.
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